Basics of Web-based Experience Planning

by David King (http://www.davidleeking.com)

Experience User Experience Design

• The Elements of User Experience :User Centered Design for the Web – Jeese James Garrett
• user centered design for the web
• sounds corporate-y but works for any website

Five elements of User Experience Design

1. Strategy (planning)
• corporate objectives
• user needs
2. Scope (figuring out what’s needed and who will do the work)
• functional specification
• content requirements
3. Structure (fill in the details)
• Developing the information and the interaction that are going to appear in the site
• Application flow
• Visio
• Mind Manager
4. Information Architecture
5. Skeleton (an outline of the site)
• Wireframe
• Interface design
• Information design
• Navigation design
• Can do usability testing with wireframes
6. Surface (visual design)
• The visual design

Experience Planning (Experience Architecture)

• The Experience Economy: Work is Theatre & Every Business a Stage – B Joseph Pine; James H Gilmore
• Priceless : Turning Ordinary Products into Extrodinary Experience – by Diana LaSalle; Terry Britton
• The Ten Face of Innovation – Tom Kelley

Based in marketing

Great examples of experience oriented products: Build-a-Bear, Cold Stone Creamery

Types of Experience

• memorarble
• choreographed
• postive
• invisible
• negative
• ordinary

want to change negative and ordinary experiences into something more postive

Handy Tool: experience realms

• Entertainment
• Education
• Esthetic
• Escapist

passive participation -> active participate continium
absorption -> immersion continium

How?

• ask
• save extra steps
• trigger points
• improve the dinosaurs
• map a journey
• merit badging – collecting experience and memories instead of things

Now let’s apply this to websites

• Ask

• usability testing

• ILL forms
• catalog searching

• again ask
• figure out how to improve
• Subject Guides
• Databases

• Design
• back-end functionality for staff
• content!

• does the journey start at door of the library
• does the journey start at the main page of a website

• Look for merit badge opportunities
• How can your website be part of that process