Basics of Web-based Experience Planning
Mar 23rd, 2006 by Karen
by David King (http://www.davidleeking.com)
Experience User Experience Design
- The Elements of User Experience :User Centered Design for the Web - Jeese James Garrett
- user centered design for the web
- sounds corporate-y but works for any website
Five elements of User Experience Design
- Strategy (planning)
- corporate objectives
- user needs
- Scope (figuring out what’s needed and who will do the work)
- functional specification
- content requirements
- Structure (fill in the details)
- Developing the information and the interaction that are going to appear in the site
- Application flow
- Visio
- Mind Manager
- Information Architecture
- Skeleton (an outline of the site)
- Wireframe
- Interface design
- Information design
- Navigation design
- Can do usability testing with wireframes
- Surface (visual design)
- The visual design
Experience Planning (Experience Architecture)
- The Experience Economy: Work is Theatre & Every Business a Stage - B Joseph Pine; James H Gilmore
- Priceless : Turning Ordinary Products into Extrodinary Experience - by Diana LaSalle; Terry Britton
- The Ten Face of Innovation - Tom Kelley
Based in marketing
Great examples of experience oriented products: Build-a-Bear, Cold Stone Creamery
Types of Experience
- memorarble
- choreographed
- postive
- invisible
- negative
- ordinary
want to change negative and ordinary experiences into something more postive
Handy Tool: experience realms
- Entertainment
- Education
- Esthetic
- Escapist
passive participation -> active participate continium
absorption -> immersion continium
How?
- ask
- save extra steps
- trigger points
- improve the dinosaurs
- map a journey
- merit badging - collecting experience and memories instead of things
Now let’s apply this to websites
- Ask
- usability testing
- ILL forms
- catalog searching
- again ask
- figure out how to improve
- Subject Guides
- Databases
- Design
- back-end functionality for staff
- content!
- does the journey start at door of the library
- does the journey start at the main page of a website
- Look for merit badge opportunities
- How can your website be part of that process


I promised, so… That third book is: The Experience Economy: Work Is Theatre & Every Business a Stage - and the Amazon link is: http://www.amazon.com/gp/product/0875848192/sr=8-1/qid=1143143633/ref=pd_bbs_1/104-6543494-5031151?%5Fencoding=UTF8