Internet Librarian Day 1 Keynote – Lee Rainie Pew Internet Project

2.0 and the Internet World

8 Hallmarks of new digital ecosystems

• media gadgets are a simple part of everyday life
  • web is storage
• the internet especially broadband connectivity is at the
  center of the revolution
  • 73% adults use the internet
  • 50% of population has broadband
    • are content creators
• New gadgets allow people to enjoy media, gather
  information, and
  carry on communication anywhere. Wirelesness is its own adventure.
  • wireless users are different from wireless users
    • more into this
    • more content creators
• Ordinary citizens have a chance to be publishers, movie
  makers, artists, song creators, and story tellers
  • 55% of teens have created profiles on social network
    sites (semi-sensitive about info they are sharing)
  • Social dashboards for teenagers lives – one stop shop
  • pictures are part of the conversation and community
    building
  • blog creation is an important part of their lives
    • tightly integrated with social software sites and teens
      don’t think about this as “blogging” or reading blogs
• All those content creators have an audience. Even more
  internet users are accessing the materials created by others
  • people are doing just journaling for their family and
    friends
  • • “they are writing their blogs for their 3 best friends
      and their 2 worst enemies”
• Many are sharing what they know and what they feel online
  and that is building conversations and communities
  • Information sharing and evalution
    • rating, tagging, commenting
• Online Americans are customizing the online experiences
  • mashups, rss feeds,
• Different people use these technologies in different ways

10 major user groups

• Omnivores (8% population)
• Connectors (7% population)
• Lackluster veterans (8% population)
• Productivity enhancers (8%)
• Mobile centric (10%)
• Connected by Hassled (10%)
• Inexperienced Experimenters (8%)
• Light but Satisfied (15%)
• Indifferents (11%)
• Off the Network (15%)

Take the quiz

Life changes in 10 important ways

1. Volume of information grows – long tail expands
2. Velocity of information increases – smart mobs emerge
   (harold reingold)
3. Venues of intersection with info and people mulitiply -
   place
   shifting and time shifting occurs.. “absent presence” and “present
   absence” occurs
4. Venturing for information occurs – search strategies and
   search expectatiosn spread in the google era
5. Vigilance for information transforms – attention is
   truncated (continuous partial attention) and elongated (deep dives)
6. Valence (relevance) of information improves – Daily me and
   daily us gets made
7. Vetting of information becomes fmore social -
   credibility tests change as people ping their social networks
8. Viewing of information is desaggregated and becomes more
   horizontal (Allen Rennear) – new reading strategies emerge as coping
   mechanisms
9. Voting and ventalating
10. Invention of information and visibility of new creators is
    in enabled